J
James
CIO / COO
Strategy & Asset Management
Starwood Capital alumni. Serial entrepreneur with multiple successful exits in trades and property technology. Deep expertise in multifamily and revenue management systems.
About Caret
Built to create value at every level
The Caret Approach
Caret Holdings is a vertically integrated holding company in real estate and construction. We own and operate businesses across the entire development lifecycle — from capital and land acquisition to construction, trades, and disposition.
This integration allows us to capture margin at every touch point while maintaining quality and alignment across our portfolio. Our companies don’t just work together — they’re designed to reinforce each other.
Our Philosophy
Vertical integration, real results. By owning every step of the process, we eliminate inefficiency and deliver better outcomes for our partners and investors.
Aligned incentives. We invest alongside our partners. When you succeed, we succeed — our interests are structured to stay on the same side of the table.
Transparency first. We communicate clearly, report honestly, and never overpromise. Trust is the foundation of every relationship we build.
Long-term value creation. Every decision is made with durability in mind. We build businesses and assets designed to compound over time.
Leadership
W
Will
CEO
Interface & Execution
Founder of Providence, a profitable general contractor. Licensed GC in Tennessee. Operational leader with hands-on construction expertise and a track record of building high-performing teams.
P
Phillip
CPO / CTO
Technology & Product
Data science at Google. CPA with deep financial acumen. Brings family office relationships and technical leadership to architect Caret's software platform.